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Big Book Payoffs by Dan Sullivan, founder of Strategic Coach, and Tucker Max, four-time New York Times bestselling author, makes the case for why every entrepreneur should write a book, and shows how to do it. Want to start reading today? The full PDF is free too.

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Cover of Big Book Payoffs by Dan Sullivan and Tucker Max

What a book actually returns

The payoffs of writing a book

The most successful entrepreneurs think in terms of the biggest payoffs from the least amount of effort. That is why they often avoid writing books. It seems like an overwhelming effort for an uncertain result. Dan Sullivan has a different message: every single entrepreneur on earth should write a book.

01

Prestige and brand

A book levels up your identity. The moment it is published, you are an author, with the authority and credibility that carries.

02

Your 24/7 salesperson

From the day it launches, your book sells you and your ideas around the clock, lowering the risk for every new client who finds you.

03

Impact that scales

Your book helps more people than you ever could one conversation at a time, scaling your ideas far beyond the room.

04

Legacy

A book ensures you leave something behind: your best thinking, captured and compounding for years to come.

Inside the book

What is inside Big Book Payoffs

  • Why the world's most successful entrepreneur coach tells every client to write a book
  • How to sell yourself on the book before you start, so you never waste the effort
  • The entrepreneur-specific outline process that structures your book for maximum impact
  • How to write it without the pain, with the tips that make writing and editing fast
  • The entrepreneur's trick to quickly and easily publishing, plus the book-marketing fundamentals almost every author gets wrong

Written by

Two people who have done it

Dan Sullivan

Founder, Strategic Coach

Founder of Strategic Coach, the leading entrepreneurial coaching program in the world. Over more than thirty years, Strategic Coach has trained more than twenty thousand entrepreneurs, and Dan is the author of more than fifty publications on entrepreneurial success.

Tucker Max

Co-founder, Scribe Media

Co-founder of Scribe Media, which helps people write, publish, and market their books. Tucker has written four New York Times bestsellers that have sold more than four and a half million copies worldwide.

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