Why Authors Should Run Goodreads Giveaways & How to Maximize Results
Contrary to what many Authors believe, book giveaways aren't about increasing book sales. They're about increasing awareness of your...Read More
Book Marketing
All Book Marketing Posts : Page 4 of 6
Book Pre-Order Campaign: How to Drive Presales & Create Buzz
Pre-orders can help build buzz for your book, which in turn can build marketing momentum. But many people work harder to get pre-orders than...Read More
How to Hire & Work With Book Publicists (& Do Authors Need One?)
Most Authors don't need a book publicist. That's not to say that having a book publicist won't bring some benefit. But book publicists aren't cheap, and publicity isn't the pot of gold at the end of the rainbow (which is what many Authors think)... Read More
How To Use Media Coverage For Your Book
If you just landed your first podcast interview, TV spot, or online review, congratulations. Getting media coverage for your book is always a moment to celebrate... Read More
How To Successfully Launch A Book In 2024 (With Checklist)
For the right readers, your book will be life-changing. That's critical to remember when you're launching a new book—in 2000, 2022, or 2035, or 2050... Read More
How To Promote Your Book On Amazon (& Reach New Readers)
If you've ever wondered how some self-published books are selling thousands, tens of thousands, or even hundreds of thousands of copies on Amazon, here's the good news: it's not magic...Read More
How To Run Book Giveaways (That Increase Your Revenue)
These days the internet is full of promotional advice for Authors. I've lost count of the sites that claim to help books become national bestsellers. As a legitimate 4x New York Times bestselling Author...Read More
How to Convert ePub to MOBI/AZW3 (eBook to Kindle)
Before I explain exactly how to convert your ePub files to MOBI/AZW3 files, let me first make something very clear: Without a doubt, ePub is the file... Read More
How To Make Book Advertisements (& Do You Really Need One?)
This might not be what you want to hear, but after decades in book publishing and marketing, we’ve come to a clear conclusion: For most non-fiction Authors...Read More
19 Ways To Promote A Book (By A 4x NY Times Bestseller)
All nonfiction book promotion comes down to two questions: What will I get from reading your book? Why should I listen to you, specifically? If... Read More