Meatballs are delicious. Ice cream is delicious. But when you combine them into a “meatball sundae”…that’s disgusting. Even though they’re great separately, they don’t go together. This is what many...Read More
Shockingly, there’s little useful guidance out there about book titling. What advice exists is usually of little help: Trite (“Go with your gut!”) Superficial (“Browse bookstores for ideas!”) Or worst...Read More
Unless you’re a household name author (Steven King, JK Rowling, Malcolm Gladwell), most people buying your book won't know who you are. So how...Read More
Here's the problem: you're a successful businessperson. You have a book in you. You know you need to write this book—for many reasons—but you haven't...Read More
You can absolutely write a book without caring who your audience is. But don’t expect it to do well. In fact, there’s a name for a book that is written...Read More
A lot has been written in recent years about the average readers’ shrinking attention span. We all know that the non-stop news cycle and round-the-clock social media...Read More
