Shockingly, there’s little useful guidance out there about book titling. What advice exists is usually of little help: Trite (“Go with your gut!”) Superficial (“Browse bookstores for ideas!”) Or worst...Read More
When her mother passed away, Janet Newman was devastated. Janet was her mother’s caretaker throughout a long battle with cancer, and still grieving. Taking care of her mother had been...Read More
Unless you’re a household name author (Steven King, JK Rowling, Malcolm Gladwell), most people buying your book won't know who you are. So how...Read More
Book pricing can be both very simple, and incredibly complex, it all depends how deep in the details you dive. Most of the complex advice is pricing...Read More
Here's the problem: you're a successful businessperson. You have a book in you. You know you need to write this book—for many reasons—but you haven't...Read More
We don’t spend a lot of time trying to sell people that our culture is great. We just tell people what our culture is—and for the right people, it sells...Read More
Unlike most successful CEOs, Lorenzo Gomez doesn’t have an MBA, or a famous pedigree, or any family connections to business. In fact, he doesn’t even have a college degree. But...Read More
It was 2005, and Cliff Lerner had a revolutionary idea: What if online dating actually worked? At the time, modern online dating was in its early stages, and was a...Read More
Dr. Robert Silverman has never been very concerned with his patients’ symptoms. His ultimate goal as a functional nutritionist is to find the root cause of his patients’ problems and...Read More
Mary Hagerman helps people develop a healthy relationship with their money. For more than 30 years, Mary has worked as a discretionary money manager—meaning, she systematically creates her own portfolios,...Read More
