“Driven by logic and passion, Cindy has written a book that is a true "how to" for success in the event business. With the most generous, compassionate, and valuable insights, Cindy writes with a voice that is not only engaging but fundamentally educational. In the end, readers will have the information they need to feel informed and supported as well as inspired. Every sentence is articulate and invites the reader to keep reading more and more. A must for every event planner's reading.”

— Andrea Michaels, President of Extraordinary Events and author of Reflections of a Successful Wallflower

“Cindy and I have been fellow entrepreneurs since we both started our businesses in the early 2000's. Though we are technically (by definition) competitors, Cindy is one of my most trusted business confidants, who truly champions the core value of ""community over competition"" as a leader in our industry. A must read for anyone looking to start their own events business in this fast-paced and rewarding industry. This book is like having a virtual Cindy in your back pocket.”

— Mary Baird-Wilcock, CSEP, CEO of The Simplifiers

“Cindy writes in such a conversational, pleasant tone. Reading through the pages of how she said goodbye to a lucrative corporate job and instead leaned into the unknown of event planning was as enjoyable as sitting with Cindy over a cup of coffee and personally hearing her inspiring journey towards becoming a top event strategist in our challenging industry.”

— Faith Ward, Senior Sales Manager of Palmer Events Center