Name: Building Your Digital Utopia
Author: Frank Cowell

About the Book

Today’s digital marketplace is crowded, noisy, and fragmented. Inside organizations large and small, chaos reigns—we work in silos, prioritize the tactics of gurus over strategy, and feel completely overwhelmed by the tools at our disposal. Despite our best efforts, it’s like we’re stuck on a hamster wheel that feels impossible to escape. Isn’t it time we slow down and go back to the basics of business? Building Your Digital Utopia is a call to action for every frustrated executive to simplify your strategy and align your marketing, sales, and service teams so they’re part of one powerhouse growth team. Frank Cowell lays out a blueprint to get everyone in your organization aligned around a strategic plan to engage target audiences in meaningful and relevant ways. He also shares five philosophies that will change your approach to organizational growth, give you renewed focus and clarity, and allow you to conquer the chaos by building a brand that not only helps you stand out—but win.

Praise

“What do you do when your buyers have no shortage of options in the marketplace, and the usual marketing and sales playbooks no longer work? Get back to basics--the basics of building brand through one-to-one human relationships. Today, it's no longer effective to try to out-advertise and out-shout your competitors. It's about working smarter, not harder. Frank gives you an innovative, yet simple, system for creating digital brand experiences that differentiate your brand while filling your database with sales opportunities.”

— Ryan Deiss, CEO at DigitalMarketer

“Frank's relationship-driven methodology is backed with philosophies and tools to help organizations create content, offers, and activities that naturally engage prospective buyers. If you're looking to create clarity, differentiation, and measurable engagement with your target audiences, I would highly suggest reading Building Your Digital Utopia.”

— Dennis Yu, CEO at BlitzMetrics

“Frank's way of thinking about the relationship between marketing and sales is transformational. If you've been looking for a system that provides clarity and focus to your digital marketing, this is it. Building Your Digital Utopia is a must-read for anyone responsible for driving meaningful growth and quality leads.”

— Darlene Byrne, director of marketing at Holdrite

About Frank Cowell

Frank Cowell

Frank Cowell is CEO at Digitopia, a digital strategy agency that works with CEOs, CMOs, and VPs of Marketing who want to create amazing brand experiences while accelerating growth. A self-taught programmer with a deep understanding of technology and twenty years of digital marketing experience, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts. An energetic and entertaining speaker, Frank regularly presents to national and regional organizations on topics related to strategy, sales, and marketing. He lives in San Diego with his wife and four children.