“I've seen firsthand the profound inspiration and improvement that Joel and Dion's dojo approach has brought to companies. They go beyond coaching and workshopping to help organizations build competence with deliberate practice and reflection. Creating a "learning organization" has been an aspirational goal for many companies. Joel and Dion finally provide an approach for doing just that.”

— Jeff Patton, author of User Storymapping

“If you are embarking on a transformation journey, I highly recommend seeking guides who are experts in immersive learning, coaching, and modern IT best practices. Dion and Joel's unique experiences coaching coaches and establishing "the place of the way" in Fortune 500 companies are peerless. The wisdom they impart in this important primer will prove invaluable to all those establishing and growing technology Dojos.”

— Roger Servey, founding member of Dojo Consortium, IT Verizon

“Joel and Dion are great coaches, pragmatic technologists, and thoughtful teachers. They were able to not only help teams learn new practices, but also help them understand why those practices were valuable and how they contributed to creating better digital products. In our dojo, we also needed to work with senior executives. Joel and Dion helped us to create an experience that helped all executives understand the value of the dojo, rethinking our approach to learning and delivery as well as providing thought leadership around outcomes and metrics.”

— Stacie Peterson, Agile product engineering, DevOps change leader