“Defining Wealth for Women marries brain science and the sordid history of women and money to empower women with the tools they need to create wealth.”
— Farnoosh Torabi, host of podcast So Money and author of When She Makes More
“Many financial experts view money as if it's a math problem with an easy formula, setting women up for frustration when the formula doesn't work. Dr. Koo takes us for a non-jargon stroll through the brain's architecture and natural instincts that can trip us up on money and society's women-specific programming that piles on those instincts. Armed with the truth, we learn how to make, own, and manage our money confidently.”
— Sarah Catherine Gutierrez, Founder of Aptus Financial and author of But First, Save 10: The One Simple Money Move That Will Change Your Life
“This book is an invitation for women to challenge the common belief that it is taboo to talk about money. It is not only okay to talk about money but critically important for women to talk about money if we ever want to earn equal pay or have equal economic power.”
— Sunny Smith, MD, founder of Empowering Women Physicians