Name: Do IT Right
Author: Marty Kaufman

About the Book

Your business has an information technology problem—and you don’t even know it. Whether your company has 15 employees or 500, you’re almost certainly behind the IT curve. Information technology changes so fast that business leaders live with problems and fail to seize the IT advantage. That’s costing you money, time and opportunities. For over thirty years, Marty Kaufman has shown companies big and small how to achieve the winning IT-driven results previously available only to the Fortune 1000. In Do IT Right he shows you how to effectively utilize information technology, grow your business and beat the competition. Do IT Right is the handbook to help you see—and target—the problems and opportunities hidden in your IT systems. Do IT Right shows you how to:

Develop an IT strategy.
Optimize the information technology portion of your business.
Get the same results as large companies at a fraction of the cost.
Understand proper—and cost-effective—IT staffing.
Get smart about hardware and software implementation.
Learn from the mistakes others have made.

You don’t have to become a computer geek to get the most out of information technology. All you need is to learn how to Do IT Right.

Praise

“Marty has been my most trusted source, not just for the technology side of business, but business in general. He is a true strategic thinker.”

— Mike Delehanty, Executive Vice President, Mountain West Financial

“Marty has taken what was a necessary evil and transformed it into a necessary component of our strategic growth and profitability.”

— Patrick Somers, General Manager, General Air Conditioning and Plumbing

“Bringing on Marty and his team was one of the best decisions we've ever made. He is a visionary and has the unique ability to integrate Information Technology with the operational needs of an organization.”

— Tracy Thomas, Chief Financial Officer, National Community Renaissance

About Marty Kaufman

Marty Kaufman

Marty Kaufman is Founder and President of Accent Computer Solutions, Inc., a Southern California-based innovator in IT thinking. Marty has spent his entire career researching and implementing Information Technology strategies and processes to help executives get better business results from their IT. He lives with his family in Southern California.