Name: Fans First
Author: Jesse Cole

About the Book

The Savannah Bananas should not exist. You can't name any of their players. They play in a 1920s-era ballpark with no ads or billboards. They play in kilts, stilts, and stilettos. They even have an all-grandma dance team: the Banana Nanas. Everything the Bananas do is unconventional. It shouldn’t work. And yet they sell out every game, have a waitlist in the thousands, ship merchandise around the globe, and entertain millions of followers on social media. ESPN calls the Bananas “the greatest show in baseball.” How is this even possible? Two words: Fans First. Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty. If this all sounds bananas, that’s the point. Normal leaders read normal books and get normal results. But if you’re ready to change the game, break the rules, and create your own unforgettable team, then it’s time to go Fans First.

Praise

“Look no further. You've found the future of marketing”

— Mark Schaefer, author of Marketing Rebellion

“Few books transform lives. This book is an exception. Fans First tells a truly remarkable story. But more importantly, it gives YOU a blueprint for long-term business success. Create raving fans. Think (way) outside the box. Transform your business and life. READ THIS BOOK.”

— Dave Kerpen, serial entrepreneur and New York Times bestselling author, The Art of People

“If you want to dominate your industry, Fans First teaches you how to ignore what everyone else is doing and embark on a path that will build fanatic fans of what you do.”

— David Meerman Scott, author of twelve books, including Fanocracy, a Wall Street Journal bestseller

About Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. He's fanatic about fandom and launched the Savannah Bananas with one mission: to spark a fan-focused movement. Whether at the ballpark, on social media, onstage delivering keynotes, in features for ESPN and Entrepreneur, or in his first book, Find Your Yellow Tux, Jesse continues to create fans all over the world. The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertained millions of fans in Savannah and at ballparks all over their country on their Banana Ball Tour. Jesse is the proud inventor of Banana Ball and Dolce & Banana underwear and not-so-proud promoter of the Human Horse Race and Flatulence Fun Night. He's a raving fan of his wife, Emily, his kids, and peerless promoters like Walt Disney, PT Barnum, and Bill Veeck. Jesse owns seven yellow tuxedos.