Name: Get Real
Author: Anna Crowe

About the Book

"Fake it till you make it." The old adage may be a hallmark of our personal and professional lives, but the truth is inauthenticity leads to dissatisfaction—and disaster. To be happy, successful, and sustainable, you need to be genuine and be yourself. Years of working in public relations, along with her personal experiences, have shown Anna Crowe that authenticity is the most important skill in business today. In Get Real, she helps you break bad habits and integrate who you are, what you do, how you do it, and how you present yourself into one sincere, powerful package. With advice on topics ranging from individual growth to leadership skills, corporate culture, and brand identity, this book will help you infuse everything you do with authenticity, leading to a happier, more productive, and more profitable life. Don't fake it—use the genuine tools within (and what's exclusively yours) to unlock the power of authenticity in your world.

Praise

“A transparent culture is a major competitive advantage for any company looking to scale and attract/retain top talent in today's business environment. As a leader in this new age of leadership, Anna does a great job showing the importance of authenticity in the workplace. This book is a great read and will give you a playbook to integrate these philosophies into your organization. Highly recommend giving this a read!”

— Grayson Lafrenz, CEO of Power Digital Marketing

“Anna Crowe has applied her real-world experience and personal journey to an authentic life in this engaging and valuable book. She knows of which she speaks--I can personally attest to the fact that she is an expert at building relationships through trust and transparency in a large and complex corporate environment. Anyone trying to find their way in the workplace, from a new manager to an experienced leader, will benefit from Anna's wisdom and insights”

— Debra Doskow, AT&T Director of Corporate Communications

“I can't think of a better person to write a book about authenticity than Anna Crowe. I knew the minute I met her at a press event she was hosting years ago that she would be a huge success and a great role model. She was so real and such a breath of fresh air. Anna is a joy to work with because she's smart, tenacious, honest, funny, creative, and dependable. In other words, she is herself. If she can teach other PR pros to be more like her, she will be doing a great service for journalists (just like she always does).”

— Lois Alter Mark, contributor, Forbes and USA Today 10Best

About Anna Crowe

Anna Crowe

Anna Crowe is founder and CEO of Crowe PR, a bi-coastal public relations and influencer marketing agency. She has spent nearly 20 years working for iconic brands in New York City, Los Angeles and San Diego, pivoting from an auditor position at a Big 4 accounting firm to leading and scaling her own business. Anna teaches marketing classes at the University of San Diego's Business School, serves as co-manager for Changemaker Chats, and sits on the board of the San Diego chapter of the Entrepreneurs' Organization. A former Moscovite and long-time New Yorker, Anna lives in San Diego with her husband and two children.