“Immersion teaches readers how to move from simply grabbing attention to making an impact by creating extraordinary experiences. Immersion is an excellent playbook for customer transformation.”
— Nir Eyal, bestselling author of Hooked and Indistractable
“Staging engaging experiences has long been an art, but in the great Paul Zak's capable hands, you will learn how to apply science to the task, tremendously enhancing your ability to create extraordinary experiences for your customers, your employees, and even yourself.”
— B. Joseph Pine II, co-author of The Experience Economy
“One of the great problems of the current age is that we have become much more adept at measuring objective things than at measuring the feelings they arouse. Often this means that the targets we pursue are badly misaligned with the things customers truly value. Paul Zak is one of the few people fighting a lonely battle to correct this.”
— Rory Sutherland, Vice Chairman at Ogilvy
