Name: P3 Selling
Author: Greg Nutter

About the Book

Powerful, proven strategies for today’s B2B seller P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today’s complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder. Stop hoping for lucky breaks, and take control of your sales results. Develop a deep understanding of the three most critical predictors of B2B sales success—without the jargon and complexity of other sales training programs. Then, learn how to apply them through non-manipulative techniques that work, closing more deals without sacrificing your integrity. With specific activities at the end of each chapter to help you tailor these strategies and techniques to your own unique situation, P3 Selling is the must-have resource you’ll turn to again and again, helping you overcome every B2B sales challenge.

Praise

“Sales targets are challenging and ever increasing, so you have to get better—the strategies outlined in this book will help you succeed. Greg brings his extensive experience to create a thoughtful and fresh perspective on sales execution and strategy. A very worthwhile read.”

— Robert Courteau, Board Member and Executive Advisor, former President North America and Global Chief Operating Officer, SAP

“Greg worked with our sales team to implement many of the P3 Selling concepts. Its structured approach fosters results. I would recommend it to any sales leader looking to take their team to the next level.”

— Heather Johnson, Chief Executive Officer, Ingenium

“A concise and logical approach to excel in today's competitive and complex B2B selling environment. P3 Selling details the key elements necessary to optimize sales productivity and predictability for sales professionals and their leaders that would otherwise take years of training and experience to learn.”

— Dave Bowman, Founder, DRB Sales Mastery, former Vice President, Telus Communications

About Greg Nutter

Greg Nutter is the founder of Soloquent, Inc., helping business owners and senior sales executives solve revenue growth problems through direct, indirect, and multi-channel sales models. With over thirty-five years of experience, Greg has worked with a wide range of companies to develop strategies, programs, processes, and tools to grow revenues, enter new markets, increase sales consistency, maximize selling investments, and develop skilled sales, channel, and management personnel. In addition, Greg has offered his expertise on a wide range of sales performance topics through hundreds of executive briefings, workshops, and keynote speeches throughout North America, South America, Asia Pacific, and Europe. Learn more at www.P3Selling.com. --This text refers to the paperback edition.