Name: Strengthen Your Business
Author: Bob Bethel

About the Book

Turning around a failing business can feel like trying to stop a runaway train. But no matter what industry you’re in, becoming profitable isn’t impossible. In fact, it isn’t even complex. Companies in any field can be revived—and Bob Bethel can show you how. In his fifty-year career, Bob has returned over seventy floundering organizations to profitability, using the same proven strategies and hard-won wisdom to restore each one. In Strengthen Your Business, Bob lays out his no-nonsense approach for building a profitable enterprise, sharing invaluable advice and techniques such as these:

Focusing on decreasing costs instead of increasing revenue
Leveraging your greatest asset by bringing your employees into the process
Crafting a ninety-day plan to ensure accountability
Becoming a true leader instead of an average manager

Whether your company is in need of strengthening or you’re looking to forestall any future fiascoes, Bob’s approach will take any business from surviving to thriving—and will empower any entrepreneur, business owner, or leader to make the change themselves.

Praise

“I have known Bob all his life. Bob cleaned up several businesses that Glen Roberts and I owned twenty-five years ago. He returned all of them to profitability. He knows how to make a profit. He works well with bankers on problem loans. You will be pleased with his performance.”

— Jeff Dyer, Chairman, First American National Bank Knoxville, Tennessee, and former Tennessee Banking Commissioner

“I have known him all his life. He has worked on a number of our special asset loans and has always done a good job. I have a lot of respect for his ability. He understands real estate as well as operating businesses. If you put him in charge of this credit, you will have my vote.”

— Pat Harrison, Vice Chairman, Sovran Bank, Nashville, Tennessee

“Bob has purchased several properties from us and recently bought a large apartment complex in Birmingham, Alabama, which was in default. In six months he had it back in the black. He is currently working with a number of my distressed properties. He does what he says.”

— "John Zolty, Head of Southeastern Property, Aetna Realty Investments, Inc., Hartford, Connecticut "

About Bob Bethel

Bob Bethel

Bob Bethel is the orchestrator of seventy-seven business turnarounds over the past fifty years. His early successes and troubles in his career inspired Bob’s passion for taking over struggling businesses and making them profitable. Bob has turned around companies in every industry imaginable and has helped save over ten thousand jobs. A graduate of the Owen Graduate School of Management at Vanderbilt University, Bob owns several businesses across the southern United States, is an Eagle Scout, and teaches three-day on-site seminars for all types of businesses.