Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them. The B2B Innovator's Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy. By following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers.

1. Strategic Alignment
2. Market Discovery
3. User Discovery
4. Solution Planning
5. Prototyping
6. Early Adopter

For each stage, you'll learn actionable tools and techniques to help you understand your market and your customers' needs, with proven methodologies to verify your solution's market potential—for customers and investors alike. Whether you're a B2B strategist, product manager, investor, or founder, The B2B Innovator's Map is your accelerated guide for bringing profitable products to market.