“The evidence that beliefs shape the modern world is in almost every headline every day. We humans are belief-driven, belief-seeking meat machines. If you haven't considered how to harness the considerable power of belief for your business, you're behind the curve and had better get on it. David's book will show you how.”
— Mark Barden, coauthor of A Beautiful Constraint and partner at challenger brand consultancy eatbigfish
“Increasingly students are wrinkling their nose at the idea of careers in advertising. They legitimately fear being set to work cranking out adjectives to add to the pile of crappy work for America's many unsustainable industries. Baldwin sheds light on a growing segment of the business where smart agencies help improve their clients' fortunes while also improving the world.”
— Luke Sullivan, author of Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
“Goodbye, 'sell or else'--here comes the 'belief economy.' Today's communications experts and the clients they serve are scrambling to put a stake in the ground for their brand's values. Baldwin is uniquely qualified to lay out new ground rules at a time when purpose-driven Millennials and Gen Zers are driving the bus. The Belief Economy is a must-read, offering nothing less than a blueprint for making your way forward in a new era.”
— Nancy Vonk, cofounder of Swim, author, and a leader behind Dove's Campaign for Real Beauty
