Over the last twenty-five years, we have seen a dramatic shift in the balance of power from institutions to civil society. Individuals have never been more demanding toward Big Business. This unstoppable change has been fueled by the New Normal--an interconnected, hyper-transparent, and media-anarchic world forcing companies to rethink their contribution to society. Not all businesses have found the answer to thrive in the New Normal beyond delivering short-term shareholder value. Alberto Lopez-Valenzuela has worked with leaders of some of the world's biggest companies and has spent years analyzing how companies build authentic reputations that create tangible value. Using extensive research and in-depth interviews with some of the most forward-thinking leaders in Corporate Affairs, Alberto shares a new model, The Connecting Leader, to help companies establish an authentic relationship with key stakeholders that not only delivers greater economic value but also enables a positive social contract.