“Valuegraphics takes the ol' time religion of demographics and stands it on its head. Better yet, this book delivers an effective and essential replacement.”
— Don Peppers and Martha Rogers, PhD, co-authors of business bestsellers, including Managing Customer Relationships and Experiences: A Strategic Framework, the definitive textbook in the CRM and customer experience field
“This book is a must-read for every customer-centric business leader. It examines how any company can gain an unparalleled level of customer insight and the competitive advantage that goes with understanding customers' true motivators: their values.”
— Ginger Conlon, Thought Leadership Director at Genesys
“The practice of demographically defining audiences is so well established that it is easy to forget that it comes with a hidden cost: it may often be a self-limiting belief - a constraint on your thinking and on your creativity. Valuegraphics by contrast is liberating - since it helps provide us with a 'why' and a 'how' to complement the 'who'.”
— Rory Sutherland, Vice Chairman, Ogilvy Group, Author of Alchemy: The Surprising Power of Ideas That Don't Make Sense
