Name: The Game Changing Attorney
Author: Michael Mogill

About the Book

These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audience searching for your services. In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases. Like it or not, the best cases go to the best marketers. With The Game Changing Attorney, you'll not only become a better marketer, but you'll also learn actionable strategies to help you break through the noise, gain your ideal client's attention, and dominate the competition.

Praise

“Honest. Thoughtful. Engaging. I wish I'd had something like this to read when I was new and small and starting out.”

— Randall M. Kessler, Esq., past chair of the American Bar Association, Family Law Section

“Google 'law firm marketing' and you'll find a ton of books, most written by charlatans preying on a market they believe is (1) wealthy and (2) stupid about marketing. Michael Mogill 'gets it.' You are trying to do a good job for your clients, your family, and the folks you employ, and Michael is one of the few I'd trust to lead you to a happier, more productive life in the legal profession.”

— Ben Glass, founder of Great Legal Marketing and Ben Glass Law

“The Game Changing Attorney is funny, honest, and gives you a much-needed kick in the pants. Simply put, you need this book in your business.”

— Seth Price, founding partner at Price Benowitz LLP and founder of BluShark Digital

About Michael Mogill

Michael Mogill

Michael Mogill is Founder and CEO of Crisp Video Group, the nation’s fastest-growing legal video marketing company. He’s helped thousands of attorneys—from solo and small firms to large practices—differentiate themselves from competitors and earn millions in new revenue. Crisp has been named to the Inc. 500 list of America’s fastest-growing companies and has been awarded Best Places to Work. A sought-after speaker, Michael often presents at national conferences on innovative ways to create exponential business growth. His advice has been featured in publications such as Forbes, Inc., Avvo, ABA Journal, Trial Lawyer, Huffington Post, and Wall Street Journal.