Congratulations on starting the Scribe Book School. You’ve already done more than most people in your situation:

You’ve committed to writing your book, and you sought out the best course possible in order to complete it.

If you go through this entire book writing course, most of the hard work will be done. You’ll have a clear and actionable plan to finish your book and will have solidified your book’s positioning, outline, a writing plan, and a marketing plan.

Let’s get started.

The big question you should be asking yourself is, “Should I write this book?”

We may be biased, but we believe that most people have knowledge to share with the world that can help others. (It’s actually our company’s mission statement to help everyone on earth write, publish, market (and own) their book.)

But, even if you don’t have knowledge to share yet, you should still write a book and share your story, because your story matters and you should tell it.

What kind of book should you write? Positioning your book is the most crucial part of both writing and marketing your book.

Without proper positioning, your book will fail.

In this video, we’ll review a quick history of positioning, how you should position your book and how much of your story should go into your book.

Imagine it’s a year after your book has been published. What’s happened that made writing your book worth it?

Of course, everyone wants their book to sell lots of copies and be a breakout success–but if you make that your objective, you are setting yourself up for failure. You need to set realistic objectives, so you give your book a chance to actually succeed.

Once you understand what your objectives are, the next step is to understand exactly who your audience is for the book.

Why? In order for your book to reach your objectives, it must appeal to an audience.

You don’t have to get this perfect at first, you just need to get something down that is directionally accurate (you’ll work more on this later).

The basic idea is to write a one-paragraph description of exactly what the book is about. Don’t worry about writing the perfect description – just get something down that answers the three questions we discuss in the video.

Your outline is the structure of your book, and thus incredibly important. If you start writing without a structure, the process will take forever and the product will be haphazard and incomplete.

The outline is also your best defense against fear, anxiety, procrastination and writer’s block. With good positioning and a good outline, the actual writing of the book becomes fairly easy.

The purpose of a good introduction is to prove to the reader this book is worth reading. It grabs the reader & compels them to keep reading.

It makes them excited to start the content and answers the most important question the reader has: “Why should I read this book?”

The goal of the conclusion is to tie everything together, neatly summarize your book, and then provide a specific call (or calls) to action for your reader.

Don’t overcomplicate the conclusion—just let it do its job and it’ll work great.

A writing plan is nothing more than a specific plan that lays out exactly when and where you’re going to write each day, how much you will write when everything is due, and what your accountability is.

Let’s create yours.

After working with thousands of authors, we’ve found most of them know how to write out their ideas. Where problems arise is in the topics we’ve already covered, or the mindset around writing.

Let’s talk about that.

It feels amazing to get through the first draft. Reward yourself with some time to rest and relax. The hardest part is over. You now have a real book in your hands, even if it is rough.

Then, let’s dive into Scribe’s 3-step editing process to polish your book.

Once you decide to write your book and become an author, you’ll have to learn to deal with all the fears that come with it. You’re not alone. All authors start where you are now.

We start insecure, unsure, and afraid. We start with fear, and sometimes even terror, gripping us. Now, let’s walk through how to train your emotional brain to reframe your fear and turn it into excitement.

If you watched every chapter in this course, congratulations! You’re well on your way to completing your manuscript and preparing to publish your book. Our next course addresses exactly that.

Hear from a panel of authors that have worked with Scribe to write, publish and market their books. They share what they learned on their book publishing journey, the mindset shifts that they needed, and their advice for aspiring authors.