The Scribe Method The Best Way to Write and Publish Your Non-Fiction Book

Figure Out Your Book Objectives

When it comes to writing a book, the foundation for success starts with clarity—specifically, clarity about your objectives. At Scribe, we’ve helped thousands of authors position their books for success, and it all begins by identifying what you want to accomplish with your book. Knowing your objectives will not only shape your content but also guide your decisions through the publishing process.

Here’s a step-by-step guide to help you figure out your book’s objectives and ensure your efforts lead to meaningful results.

  1. How Do You Want Your Book to Serve Your Readers?

While your book can achieve personal or professional goals for you, the content isn’t for you—it’s for your readers. A successful book creates value for its audience, which, in turn, benefits the author.

To define how your book will serve your readers, ask yourself:

  • What problem will my book solve for them?
  • What knowledge or wisdom will they gain?
  • How will they feel after reading it (inspired, motivated, or empowered)?
  • Will it offer them a new perspective?

Examples:

  • A book on accelerated learning might inspire readers to unlock their full potential, teach them techniques for faster learning, and empower them to redesign their lives.
  • A sales book for women might aim to help readers confidently ask for the sale, increase their conversion rates, and feel empowered to tackle their professional goals.

By identifying how your book serves its readers, you can ensure it resonates with the audience and drives the support and word-of-mouth promotion you need.

  1. What Do You Want to Achieve with Your Book?

    Imagine it’s a few years after your book’s release—what would make the effort worthwhile? Books can provide authors with an array of benefits, but most objectives fall into these categories:
  • Raise Visibility: Establish yourself as an expert in your field and attract media attention.
  • Increase Authority: Build credibility to open doors in your industry.
  • Gain New Clients or Opportunities: Use your book as a tool to attract business leads or partnerships.
  • Secure Speaking Engagements: A book can be the key to stepping onto stages and growing your influence.
  • Leave a Legacy: Share your story or knowledge with future generations.
  • Impact Others: Inspire change and help readers transform their lives.

Examples:

  • A business author may want to leverage their book to grow a $10M company and host annual conferences.
  • A motivational author might aim to land speaking engagements at major conferences like SXSW or TEDx.

The more specific your objectives, the better your chances of achieving them. Avoid vague goals—clarity and focus will make your book a strategic tool for your success.

  1. What’s Your Champagne Moment?

To align your book objectives, identify the one event that will make all your efforts feel worthwhile. This “champagne moment” is your ultimate measure of success.

Good Examples:

  • “When I book my first speaking engagement.”
  • “When I land my first client because of the book.”
  • “When I hold my published book in my hands.”

Unrealistic Examples:

  • “When I sell a million copies and land a TED Talk.”
  • “When Oprah interviews me about my book.”

Setting unrealistic expectations sets you up for disappointment. Instead, focus on achievable goals that align with your primary objectives.

Why Realistic Objectives Matter

While dreams of bestseller lists or million-dollar book deals are tempting, they rarely come without groundwork and patience. By setting realistic goals, you give your book a much better chance of succeeding in its intended purpose—whether that’s raising your profile, generating new opportunities, or leaving a meaningful legacy.

Take the Next Step

Writing a book is one of the most powerful ways to achieve your goals—but only if you start with clear objectives.

 Want to dive deeper into the book-writing process? Access a free online copy of The Scribe Method here.

 Prefer the feel of a physical book? Purchase the hard copy of The Scribe Method here.

Get started today and make your book the tool that transforms your future!