The Scribe Method The Best Way to Write and Publish Your Non-Fiction Book
How To Get A Great Book Cover
A great book cover is more than just a design; it’s a powerful marketing tool that can make or break your book’s success. In self-publishing, where readers have countless options, an eye-catching cover can capture attention, spark curiosity, and ultimately convince readers to pick up your book. Here’s a condensed guide to designing a cover that attracts the right audience.
Why Book Covers Matter
We all judge books by their covers—and that’s okay. A compelling cover serves as your first opportunity to engage a reader. It sets expectations, conveys the genre, and attracts the right audience. When done right, a book cover is an immediate invitation to explore your story.
Don’t Design Your Own Cover
While DIY design tools might seem tempting, it’s crucial to hire a professional designer. Just as you wouldn’t make your own clothes or brew your own beer, book cover design requires expertise. A skilled designer ensures that your cover is polished, communicates the right message, and stands out on shelves or digital platforms.
Preparing for the Design Process
Before hiring a designer, spend time researching book covers, especially within your genre. Look for color schemes, fonts, and layouts that resonate with your book’s theme. Create a visual mood board to help communicate your ideas clearly to the designer.
Finding the Right Designer
Finding a designer who aligns with your vision is key. Options range from independent designers ($750-$2000+) on platforms like Reedsy and Behance, to more affordable services like 99Designs ($300-$600+) and Upwork ($50-$500+). For a tight budget, Fiverr ($5-$50) can also work, but be careful with quality.
Collaborating with Your Designer
Once you’ve chosen a designer, ensure smooth collaboration by scheduling a call. Share your research and inspirations ahead of time, and clearly explain your book’s themes, target audience, and desired tone. The more context you provide, the better your designer will understand how to capture your vision.
Key Tips for Evaluating Your Cover
- Does it stand out? Your cover should be eye-catching, both in thumbnail and full size. Ensure the design is sharp and legible from a distance.
- Is there a clear focal point? A cluttered cover can confuse potential readers. Focus on a central design element that directs attention and communicates the essence of the book.
- Does it clearly indicate the book’s genre and tone? The cover should immediately convey what your book is about and who it’s for, whether through imagery, color, or typography.
- Did you explore too many options? Trust your designer’s expertise. Iterating endlessly can be a sign of hesitation—know when it’s time to move forward.
- Did you make the brave choice? Don’t be afraid to choose a bold design that stands out. A unique cover captures attention and leaves a lasting impression.
- Avoid social media feedback. While tempting, posting your cover online for feedback can dilute your vision. Trust your designer and your instincts; your ideal reader is your target audience, not the general public.
Final Thoughts
A great book cover doesn’t just look good—it works as a marketing tool that attracts the right readers. By hiring a professional, preparing thoughtfully, and working closely with your designer, you can create a cover that accurately reflects your book and compels people to read it.
Ready to elevate your book’s first impression? Get started today by researching designers, preparing your vision, and trusting the process. Your book cover is waiting to be the star of your self-publishing journey!
Read the full guide online or Order your copy here to take the next step.