The Scribe Method The Best Way to Write and Publish Your Non-Fiction Book

How To Get Incredible Blurbs For Your Book

With over 500,000 books published in the U.S. each year, standing out is a challenge. How do potential readers know your book is worth their time and money? While elements like your book cover, title, and description establish credibility, blurbs add another layer of social proof.

A book blurb is a positive quote from a credible person endorsing you or your book. When done right, a good blurb can:

  • Signal that your book is important
  • Provide social proof that you, the author, are credible
  • Help readers understand the book’s relevance to them
  • Persuade potential readers to buy the book

Blurbs enhance your book’s authority and visibility, but they are not a requirement. Many successful books have launched without them. However, if you choose to include blurbs, ensuring they come from the right sources is crucial.

Where Should You Put Blurbs?

Blurbs are versatile and can be strategically placed in multiple locations, including:

  1. Front Cover – Typically, one high-profile blurb is featured here.
  2. Back Cover – Ideal for up to three blurbs without overwhelming the design.
  3. Inside Flap (Hardcover Books) – Adds credibility right from the start.
  4. Before the Title Page – Some books dedicate an entire page to “Advance Praise.”
  5. Amazon/B&N Book Page – Strengthens the book’s credibility in the online marketplace.
  6. Author Website – Showcases credibility to potential readers and media.
  7. Press Materials – Enhances your pitch for media features and interviews.

What Makes a Great Blurb?

Not all blurbs are created equal. The most effective blurbs:

  1. Come from a Credible, High-Status Person

The name behind the blurb carries more weight than the words themselves. If an industry leader, bestselling author, or reputable figure endorses your book, their authority transfers to you.

  1. Help the Reader Understand Why the Book Matters

A well-crafted blurb should communicate the book’s value in a way that resonates with your audience.

  1. Sound Authentic, Not Over-the-Top

Exaggerated or overly enthusiastic blurbs can backfire. Aim for genuine praise rather than hyperbole.

Where Can You Get Blurbs?

Blurbs come in three main forms:

  1. Quotes from High-Status Individuals

Blurbs from respected professionals, authors, or thought leaders in your field lend credibility to your book. For example, Adam Grant’s Give and Take featured endorsements from renowned figures like Susan Cain, Seth Godin, and Robert Cialdini, boosting its credibility and media attention.

  1. Press Mentions

Positive media coverage can serve as an impactful blurb. Even a brief, favorable mention from a recognized publication adds social proof.

  1. Reader and Customer Testimonials

Early reviews from engaged readers, clients, or industry professionals can also be used as blurbs, especially if they highlight the book’s practical value.

How to Secure Great Blurbs

  1. Identify the Right People

Look for respected figures in your field, authors of related books, industry influencers, or media personalities.

  1. Make the Ask Easy

When reaching out, provide a brief summary of your book and a few suggested talking points. If they’re interested but busy, offer to draft a blurb they can tweak or approve.

  1. Follow Up Professionally

If you don’t receive a response, a polite follow-up can make all the difference. Be gracious and respect their time.

  1. Leverage Existing Praise

If you’ve received positive feedback from early readers or clients, ask for permission to use their words as a blurb.

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