The Scribe Method The Best Way to Write and Publish Your Non-Fiction Book

How To Take The Right Author Photo

As an author, your book may be filled with amazing ideas, stories, and insights. But before your readers dive into your writing, the first thing they see is your author photo. It’s not just a picture; it’s a visual signal that can convey a lot about you and your book. So, how do you ensure your author photo makes the right impact? Let’s break it down.

The Power of a Picture: Why Your Author Photo Matters

It’s a hard truth, but it’s reality: readers will judge you—and your book—based on your author photo. Is it fair? Maybe not. But it’s how humans operate. As visual creatures, we make snap judgments based on someone’s appearance, whether we realize it or not. This biological instinct, known as signaling theory, helps us assess threats, opportunities, and social status quickly.

Why does this matter to authors? Because your author photo plays a key role in how potential readers perceive you. The good news? Once you understand the power of your photo, you can use it to your advantage.

The Author Photo Rule That Rules Them All

Here’s the main rule to follow when it comes to your author photo: Know what you want to signal to which audience, and then signal it properly.

The key to a great author photo is understanding what message you want to convey and who you’re trying to reach. For example, the photo of a CEO of a Fortune 500 company will likely be more professional and polished, signaling trustworthiness and reliability. On the other hand, a photo of an up-and-coming comedian might be quirky or playful to convey humor and approachability.

The question you must answer before snapping your photo is: What are you trying to signal with your image? And more importantly, who are you signaling it to?

How to Take Your Author Photo: A Step-by-Step Guide

Ready to take your author photo to the next level? Follow these steps to ensure that your image conveys the right message to your target audience.

Step 1: Decide What Signals You Want to Convey

Before even picking up your camera or hiring a photographer, ask yourself two crucial questions:

  • Who is my audience?
  • What do I want them to think about me?

Knowing your target audience and the image you want to project will help you determine the type of photo that will resonate best. Whether you’re aiming to signal professionalism, creativity, humor, or approachability, clarity on your goals will guide every other decision.

Step 2: Pick a Great Photographer

Don’t even think about shooting your own author photo. Even if you’re an Instagram pro, there’s no substitute for the expertise of a professional photographer. Look at their portfolio to ensure their style matches the vibe you want to convey.

Here are a few great platforms to explore to find photographers:

  • Thumbtack: Find affordable photographers in your neighborhood by searching for “headshot” and browsing portfolios.
  • Model Mayhem: A great option for finding photographers who specialize in headshots, with some offering free services in exchange for portfolio work.
  • GigSalad: This site lets you book photographers for events and productions, including headshot sessions.
  • Yelp: Use Yelp reviews to find top-rated photographers in your area.

Expect to pay anywhere from $150 to $500+, depending on where you live, so budget accordingly.

Step 3: Communicate Exactly What You Want

Your photographer can only do so much if they don’t understand your vision. Be upfront and clear about the type of photo you want. Reference specific photos from their portfolio to help them understand your style. The clearer you are, the better the outcome.

Additionally, ensure you get the right assets:

  • Clarify pricing and photo packages.
  • Request both color and black-and-white versions of your final shot.
  • Ask for both raw files and edited versions.
  • Ensure that you own the rights to the raw files and don’t have to pay any licensing fees.
  • If you’re opting for a full-body shot, consider asking for headshots as well to have more versatility.

Step 4: Test Your Author Photo (Optional)

If you’re uncertain whether your photo conveys the message you intend, there’s a way to test it. PhotoFeeler.com allows you to upload your photo and get feedback on different aspects, like professionalism, likability, and trustworthiness. This can help you make final tweaks and feel confident about the image you’re presenting.

How to Take the Perfect Author Photo: Practical Tips

  • Choose the Right Clothing: Dress for your audience, but also make sure you’re comfortable. Confidence shows in your photo, and it starts with feeling at ease in your outfit.
  • Consider the Background: Keep it simple. A plain background will keep the focus on you. However, if your book is about nature, creativity, or travel, a background that matches your subject matter can reinforce your message.
  • Get the Lighting Right: Natural light works wonders. Avoid harsh shadows and overly bright lights. Soft, natural light will make you look your best.
  • Smile Naturally: A warm, genuine smile goes a long way. It conveys friendliness, openness, and approachability.
  • Be Mindful of Your Expression: Choose an expression that reflects the tone of your book. If your book is serious, a more thoughtful expression might be appropriate. If it’s light-hearted, a smile or laugh can work wonders.

Final Thoughts

Your author photo is more than just a picture—it’s a key part of your personal brand. A well-crafted photo can help you connect with your audience, project the right image, and make your book stand out. By following these steps and keeping in mind your target audience, you can ensure your photo aligns with your message and appeals to the right readers.

Ready to get started? Download a free online copy of The Scribe Method for more tips and strategies, or grab a hard copy to keep this valuable information at your fingertips!