The Scribe Method The Best Way to Write and Publish Your Non-Fiction Book

How To Write a Nonfiction Book Proposal (With Template)

If you’re considering a traditional publishing deal for your nonfiction book, a compelling book proposal is essential. Think of it as a business plan for your book—its purpose is to convince a publisher to invest in your work. This guide will walk you through everything you need to know about writing a nonfiction book proposal, including its purpose, structure, and key components.

What Is a Book Proposal?

A book proposal is a document that outlines your book’s concept, audience, and marketing plan to persuade a publisher to offer you a book deal. Unlike self-publishing, where you retain full control, traditional publishers take financial risks when signing authors. They use book proposals to assess the commercial viability of a book before committing to publishing it.

Why Do Publishers Require Book Proposals?

Many first-time authors wonder, “Why can’t I just submit my completed manuscript?” Traditional publishers operate on a different model. They use proposals to:

  1. Reduce Risk by Ensuring Marketability

Publishers don’t sell books directly to readers; they sell to bookstores. This means they need to be confident that you, the author, have a strong marketing plan and a way to drive book sales.

  1. Evaluate Your Industry Knowledge

The structure and format of a book proposal serve as a test. Publishers can tell if an author understands the publishing process based on the quality of their proposal. A well-crafted proposal signals that you are knowledgeable and prepared for the industry.

How to Structure a Nonfiction Book Proposal

A strong book proposal consists of several key sections. Below is a breakdown of the must-have elements and their purpose.

  1. Overview

This section serves as the hook for your book. It should answer:

  • What is the book about?
  • Who is the target audience?
  • Why will people want to buy it?
  • What problem does it solve for readers?

Avoid getting lost in personal passion—publishers care about how your book will benefit readers and sell copies.

  1. About the Author

Instead of listing your life achievements, focus on why you are the perfect person to write this book. Highlight your credentials, experience, and platform in a way that directly relates to your book’s subject matter.

  1. Marketing Plan

This is the most crucial section of your book proposal. Publishers need to see that you have a strategy to promote and sell your book. Include details about:

  • Your existing audience (email list, social media following, public speaking engagements, etc.)
  • Media opportunities and PR strategies
  • Potential partnerships or endorsements
  • Any prior book sales or proven engagement with readers
  1. Competitive Analysis

Demonstrate that you understand the market by analyzing similar books. Answer these questions:

  • What successful books are similar to yours?
  • How is your book different?
  • What gap does your book fill in the market?
  1. Chapter Outline

Provide a detailed breakdown of your book’s structure. List each chapter with a brief summary of its content.

  1. Sample Chapters

Include one or two polished chapters that showcase your writing style and the book’s tone.

Free Book Proposal Template

Writing a book proposal can be daunting, but we’ve got you covered. Download our free book proposal template to get started on crafting a compelling pitch for your nonfiction book.

Download the Free Book Proposal Template

Ready to Publish Your Book?

If navigating the traditional publishing route isn’t for you, self-publishing could be the perfect alternative. At Scribe Media, we help authors bring their books to life without the gatekeeping of traditional publishing. Check out our free online copy of The Scribe Method to learn more, or purchase a hard copy here!