“Jack Murray is a natural storyteller. I can say this with authority as I have personally observed the effect his workshops and presentations have had on lottery managers from every country in Europe over the past ten years. He brings his unique skill—not to mention his extensive experience—to bear on this book, which is full of personal experiences, checklists, practical examples, and exercises—a comprehensive communications cookbook. If you want to be a better storyteller, quite simply, you need to read this book.”
— Ray Bates, Honorary President of European Lotteries
“Stories are the bridge to getting ideas from your mind to the minds of others. If you want to understand how to put stories at the heart of your mission, read this book. Jack blends theory, narrative, and practical know-how to give you the tools you need to tell stories.”
— Patrick Campbell, CEO and Founder of Profitwell
“Jack is a natural storyteller who shares his insights, expertise, and processes for telling great stories in this practical, actionable, and engaging read. His 'Magic Slice' formula is a must-read for anyone trying to gain the attention of an audience.”
— Áine Kerr, Co-Founder and COO of Kinzen
