40-Minute Webinar
How to Use Your Book to Generate Millions in New Revenue
Most books never earn back what they cost, because the author was sold the wrong idea of what a book is for. This session is the other version: how a book creates authority, speaking fees, and clients who arrive already convinced.
Hosted by Eric Jorgenson, CEO of Scribe Media
Watch the replay
Free. No pitch until the last ten minutes, and you can skip those.
What is in it
Six things, in forty minutes
- 0:00
The question underneath all of it
How do you sell without selling. Why a book answers that, and why the phrase "a book is a business card" gets authors a mediocre book they are not proud of.
- 5:00
Authority that converts
Why publishing creates status rather than announcing it, and what happens to a sales conversation when the person has already spent five or ten hours with your thinking.
- 11:00
Speaking fees and the rooms you cannot get into
Why a book is a credential to conference organizers and podcast hosts, and how fees move once there is a book at the back of the room.
- 17:00
The honest version of book ROI
Eric is direct that the book itself will rarely make you money. Where the return actually comes from, and the arithmetic of a single conference paying for the whole project.
- 24:00
The expensive mistakes
What doing it alone really costs in hours, and the founder who set out to save money and spent $350,000.
- 30:00
How the work actually gets done, then questions
The interview-based process, what an author is on the hook for, and ten minutes of open questions from the room.
A line from the session
"There is no accident that author and authority share six of the nine letters."Eric Jorgenson
"You should not go into your book writing journey assuming that you are going to make a bunch of money on the book itself. It is possible, but it is rare."Eric Jorgenson
The examples he uses
Real numbers, from real authors
$5 million
Michael Mogill traced five million dollars of new business to his book in its first two years.
$350,000
Erik Huberman decided to publish without us to save money. Three years later the book was out and had cost him $350,000.
Who it is for
People with something worth publishing
Founders, attorneys, advisors, consultants, doctors and speakers who are good at what they do and are tired of being less well known than people who know less. If you are looking for a shortcut, this is the wrong session. Eric is blunt that a great book is hard, and closer to a credential than a marketing asset.
Want to talk about your book?
A free call with a publishing expert. We will tell you honestly whether a book is the right vehicle for what you are trying to do, including when it is not.
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