Most entrepreneurs have an idea of their company in their mind, but they don't share it with anybody. I wanted to help entrepreneurs get the idea in their head written down.
Cameron HeroldVivid Vision
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Why organizers book authors
01
Land more keynotes
Event organizers actively seek speakers with published books. A book is your best marketing asset.
02
Increase your fee
Published speakers command significantly higher fees than those without a book.
03
Create back-of-room revenue
Sell books at every event, turning each speaking gig into an additional revenue stream.
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Extend your impact
Your message reaches people who could not attend your talk, amplifying your influence.
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The book that gets you on stages
Event organizers book authors. Your book is the credential that fills your speaking calendar and commands higher fees.
A speaker lives and dies by the booking, and event organizers reach for authors first. A book signals that your ideas were durable enough to publish, which is exactly the reassurance a programming committee needs. It also does quiet work after the talk: attendees who buy the book keep your message circulating, and that circulation drives the next invitation. You likely already have the raw material in your signature talk. Our job is to turn it into a book worth putting your name on.
Step 1
What is Book Positioning (and Why Does it Matter)?
Who is this book for? What do you want it to accomplish? What's the core argument or story? How should it be structured?
We call this positioning. It's the most important step, and it's the one most people skip when they try to write on their own. A book without clear positioning is a book that sits on the shelf.
Nobody cares about your book. They care about what your book can do for them.
PR & Podcasts
Op-ed placement for concept validation
Published an op-ed in a national newspaper about COVID reality show that crystallized the core concept, which then became the foundation and positioning for the book.
The op-ed put a name to the concept that became the book's central posture
Ask yourself: Who will benefit the most from this book? Be as specific as possible. Consider demographics (age, gender, profession) and psychographics (goals, challenges, interests).
It’s tempting to try to appeal to everyone, but doing so waters down your message. Instead, imagine you’re writing to one specific person. This will help you stay focused and make your writing more personal and impactful.
PR & Podcasts
Podcast Tour Strategy
Secured 100+ podcast appearances after book publication to build visibility and reach new audiences.
To align your book objectives, identify the one event that will make all your efforts feel worthwhile. This “champagne moment” is your ultimate measure of success.
“When I book my first speaking engagement.”
“When I land my first client because of the book.”
“When I hold my published book in my hands.”
By identifying how your book serves its readers, you can ensure it resonates with the audience and drives the support and word-of-mouth promotion you need.
Events & Speaking
Speaking Agent Leverage
Publishing a credible book enabled him to be signed by a speaking agent who then booked him on bigger stages, upgrading from smaller gigs he had been limited to before.
One of the most common questions aspiring authors ask is: How do I use my book to make money? How can I ensure a return on my investment of time and money?
A book serves as a credential for professional speakers. While it’s possible to start a speaking career without a book, having one significantly increases your speaking fees.
As the founder of Ruhlin Group, John Ruhlin wanted to spread his message of giving beyond his immediate network.
After his book Giftology came out, his ideas began to take off.
Events & Speaking
Speaking Engagements as Revenue Driver
The book positioned the author for paid speaking engagements in the credit union industry, generating $50K per month in speaking and consulting revenue.
$50K/mo monthly speaking and consulting revenue from the book
Many authors say, “I just want my book to help people.” The key is defining how your book will do that.
Building Business Credibility – A book establishes you as an expert, making client interactions smoother and business opportunities more accessible.
Attracting the Right People – Your book acts as a magnet, bringing like-minded individuals into your world.
If you’ve been thinking about writing a book but aren’t sure if it’s worth the effort, consider the personal growth, the lives you can change, and the lasting legacy you can create.
Events & Speaking
Have the event host pre-buy copies for every attendee
Keynote host pre-purchased a couple hundred books for attendees, putting a copy in every attendee's hands at the event.
A retail CEO in the signing line hired her two days later
Rachel A. Williamson· 30 Days to Running Great Stores· ~32:00
How Scribe authors used their books to generate leads, close deals, land speaking gigs, and build authority in their industries.
Cameron HeroldVivid Vision
$30,000speaking fee, doubled from $15,000
To have people coming back to me at random going, 'you're really smart,' or, 'this really helped me,' it's feeding a big void that was there because of what I had to go through.
I'm fortunate that I'm getting one or two speaking requests every single week, even months after the book was released. It just makes me feel amazing in the sense that not just, wow, I'm getting paid to speak, but I know the book made enough of an impact that people want to bring me in, speak to their employees, or speak at a conference. It's an unbelievably rewarding feeling.
Everything you need to write, publish, and market a book that builds your business and authority.
Watch
Write and Publish Your Best Possible Book
97% of people who start writing their book never finish. After helping 2,000+ authors start, produce, and finish their book, Scribe built this course to guide you every step of the way. 28 video lessons, templates, and worksheets from idea to published book.
Should You Write a Book? (The Decision)
Your Book Idea & Positioning (The Foundation)
Overcome Your Fears & Outline Your Book (The Plan)
Write & Edit Your Book (The Execution)
Publish Your Book Like a Pro (The Production)
Market Your Book & Build Authority (The Launch)
Book Launch Playbook is for authors, not writers. Writers write books for a living. Authors write books that help them with their other career.
Our Wall Street Journal bestseller lays out the entire Scribe process for writing and publishing a non-fiction book. Read it free online.
06
Still deciding?
We get this question a lot: "How does this actually work?"
Fair question. Paying $30,000 to $135,000 for a book is a big decision. You should know exactly what you're getting into before you commit. So here's the full process, no surprises.
We publish our pricing because we think you deserve to know before you get on a call. Here's what our services cost:
Scribe Elite ($135,000+): Premier ghostwriting. Top-tier writers, fully customized.
Professional ($56,000): We interview you and write the book. Full publishing included.
Guided Author ($44,000): You write with our coaching. We edit and publish.
Publishing ($29,000): You've written the manuscript. We handle everything else.
Every Scribe project includes professional editing, cover design, interior layout, publishing, and distribution. You retain 100% of the creative rights, legal rights, and royalties. We don't take a cut of your book sales. Ever.
We interview you for about 50 hours, a professional team writes and edits in your voice, and we publish to 40,000+ retailers in 9 to 12 months. We have served 1,600+ authors, published 3,000+ books, and 23 became New York Times and Wall Street Journal bestsellers. Investment runs $29,000 to $135,000+. Book a free 15-minute strategy call and we will build from your keynote.
It still requires your time. You'll need to participate in interviews, review drafts, and give feedback. Plan for 2 to 5 hours per week.
Your writer conducts 20 to 40 hours of structured interviews. They ask the right questions to pull out your ideas, stories, expertise, and voice. Every session is recorded and transcribed.
This is how we get a book that sounds like you, not like a ghostwriter. Because the ideas, the stories, the perspective... they're all yours. We just organize and polish them into a book.
No. Whether you publish with a traditional publisher or self publish, you will be responsible for your own marketing efforts.
What's included beyond writing? If publishing, design, and distribution are separate costs, your $30,000 ghostwriter might actually cost $50,000+.
That's a team of 5 to 10 professionals working on your book over the course of a year. The price reflects the work.
Who owns the rights? At Scribe, you own everything. Not every firm works this way. Read the contract.
Your book is available everywhere books are sold. And you own 100% of the rights and royalties. We don't take a cut. Not now, not ever.
Most of our authors hold their finished, published book within 9 to 15 months of starting. That includes writing, editing, design, and publishing. Some faster, some slower, depending on the service and their schedule.
That depends on what the book does for you.
For most of our authors, the book isn't the product. It's the tool. They use it to attract clients, land speaking gigs, build credibility in their field, or simply tell a story that matters to them.
A $56,000 book that brings in $500,000 in new business over five years is not an expense. It's one of the best investments you'll make. We've seen it happen hundreds of times. Check out our author success stories to see what we mean.
Talk it through with our team.
Tell us about your book and your goals, and we will show you exactly how Scribe would approach it.
Scribe has a bespoke service for every step of the book-writing journey.
01
Publishing Services
We take your finished manuscript and turn it into a beautiful, high-quality, professional book.
02
Writing Services
We write, edit, and publish your story for you, with options for marketing. No typing required.
03
Coaching Services
We coach you through the entire book writing process, from creating the outline to the final edits.
04
Marketing Services
We launch, leverage, and market your book in order to maximize your impact as an author.
Let’s write your book.
Book a free consult with a Scribe publishing expert, or start with the free framework 1,600+ authors used to write theirs.
Free Author Strategy Call · 15 Min
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Writing Your Book
Let's map out your path to a published book
Book a free 15-minute strategy call with our publishing team. We'll learn about your idea, answer your questions, and help you understand exactly what it takes to write and publish a professional-quality book.
Collaborative interview-based writing process
Professional ghostwriter captures your voice and ideas
Five coaching calls that produce your North Star, a complete table of contents, and a chapter-by-chapter roadmap you keep. If you go on to Pro or Elite, the full amount comes right back off your book.
Book your free strategy call
Fill out the form below and you'll be able to pick a time that works for you.
Pick a time that works for you
Choose a 15-minute slot with our team. You'll get a confirmation email right away.
You've already done the hard work of writing and publishing. We'll help you grow your book's reach through targeted marketing campaigns or turn your book into a professionally produced audiobook.
Book Marketing CampaignsAudiobook ProductionAmazon & Retail DistributionSpeaking & Media Strategy
