A book is the one lead magnet your prospects will thank you for.
The best business books are not written to sell copies. They are written to pre-sell the author. Here is how Scribe authors use their books to bring in clients, with the numbers they reported.
A book works as a lead tool because it does the first sales conversation for you, at scale, while you sleep.
It qualifies, it educates, and it hands your prospect a reason to trust you before you have met. Four ways Scribe authors put it to work.
The book as the front door. Shaan Patel, a Shark Tank winner and founder of Prep Expert, calls his book the most powerful lead generator his company has, in his words. Annual revenue doubled, and he can trace the inflection to the book's launch date.
The book as the business card. Michael Erath sends 75 to 100 copies of his book to prospects every month. A book arriving in the mail gets opened, kept and talked about in a way a brochure never will. Mario Simonyan distributed more than 10,000 copies without a single ad.
The book as the qualifier. A prospect who has read your book arrives already sold on your thinking. Melissa Gonzalez saw incoming leads triple the year after her book came out. Nicholas Capman gives every client a copy so the relationship starts from the same page.
The book as the website. Jake Falcon runs a wealth advisory firm with a billion dollars under management. A prospect found his audiobook on Spotify with no advertising behind it and became a client. He calls the book his new website.
Three things a book does that a PDF never will
Nobody frames a white paper. A book stays on a desk and gets handed to a partner. Michael Erath's 75 to 100 mailed copies a month are a sales system, not a marketing expense.
Patty Beach tripled her coaching fee after her book. Cameron Herold's speaking fee went from $15,000 to $30,000. Authority is priced in before the conversation starts.
Laura Brown's book is still bringing her patients five years on. Paul Hobby still finds readers with zero marketing. A book keeps working long after any ad stops.
Shaan Patel on using his book as the lead magnet for Prep Expert.
What a book did for people who asked the same question
Every number below comes from a published success story on scribemedia.com, and each one links to the page it came from.
These are the best documented results among authors who told us. Every one of them had a business or a stage the book could feed. Most authors do not track a number, and a book without a business behind it should not be bought for a financial return.
Shaan Patel used his book as the front door to Prep Expert. Revenue doubled, and he can trace the change to the week the book launched. He calls it the most powerful lead generator the company has.
The book is the lead magnet. Prospects receive it before the first call.
Read the story →A client found the audiobook on Spotify with no ad behind it. He calls the book his new website.
Read the story →You would be in good company
From first-time authors to number-one bestsellers, these are books our teams helped create.
The questions people ask us next
No. Most Scribe authors give more books away than they sell, on purpose. The return shows up in clients, fees and speaking invitations, not on a royalty statement. Plan the book as a sales asset from the first outline and the copies-sold number stops mattering.
Mail it. Gift it at the end of a first call. Offer the audiobook where your prospects already listen. Turn chapters into the talks and posts you already do. Scribe's marketing team builds the launch plan with you, and the author tactics library on our site has 84 real examples with the author's own words.
You do not write it. Scribe Professional turns roughly 50 hours of recorded interviews with you into the finished book, in your voice, and you approve every word. That is the whole point of the model for a business owner.
Scribe Professional is $4,667 a month for twelve months, $56,000 total. Shaan Patel doubled company revenue. Bryan Miles added $1.1 million in top-line revenue in year one. Nic Kusmich added $750,000 in eighteen months. Every one of those is a published success story you can read.
That is usually the second thing it does. Cameron Herold doubled his speaking fee to $30,000 after his book. Robin Farmanfarmaian has given more than 225 keynotes in 16 countries. Jesse Cole saw a 500% increase in paid speaking. The book opens those doors because it makes you the person who wrote the book on it.
When Scribe is the wrong choice
We would rather say this here than on a call.
- You want to sell copies as the business. Royalties rarely repay a professional book; the return is clients, speaking and authority. If copies are the goal, write it yourself with the free Scribe Method and publish on your own.
- You have no business, practice or platform to feed the book into, and this is personal money. Start with the free Scribe Method or the North Star tool, or bring a finished draft to Publishing at $4,833 a month for six months.
- You need the book in under nine months. Scribe runs nine to twelve months from first call to launch and does not cut that short.
The real numbers, before you talk to anyone
Every package is one price, paid monthly, with a $1,000 deposit at signing that comes off the first payment. You own every right and every dollar of royalties. The monthly figure and the total are both here, before any call.
You have written the manuscript. Editing, cover, interior, audiobook and global distribution are handled for you.
You talk, a Scribe writer turns about twenty hours of interviews into your book (about 50 hours of your time in total), and it is published under your name.
A premier ghostwriter and a dedicated team, built to the standard of a major-house book: twenty in-depth interviews, research, ten revision calls, and a $25,000 launch budget.
Five coaching calls over four to six weeks produce your North Star, table of contents and chapter roadmap. You keep all of it. If you continue into Professional or Elite, the entire $5,000 comes off your book.
Talk it through with an author strategist
Fifteen minutes, and it is a sales conversation: we tell you the price and whether you fit, and we will say so if you do not. Your strategist calls during business hours, usually the same day.
Read this before you decide
Think about the last time a prospect came to you already convinced. Something did the persuading before you got there: a referral, a talk, an article. A book is the only one of those you control completely, that works twenty-four hours a day, and that a prospect will pay to read or keep on a shelf for years.
That is why the authors on this page measure their books in clients. Shaan Patel measures his in revenue that doubled. Michael Erath measures his in the hundred copies that leave his office every month and the calls that come back. Jake Falcon measures his in a client who found the audiobook with no ad behind it.
If your business runs on trust, a book is trust you build once and hand to every prospect. We will map yours to your sales process on a fifteen-minute call, including what the book should be about so that it brings you the clients you actually want.