How to get speaking gigs from your book
The complete how-to checklist. Every step for turning your book into paid stages.
Framework from Tucker Max and Zach Obront, co-founders of Scribe Media. Proven by Scribe authors who did it: Cameron Herold, Ron Thurston, David Burkus, Robin Farmanfarmaian, and more.
- The master checklist: every step on one page
- Tucker Max and Zach Obront's founder system, nine steps
- Cameron Herold's get-booked system
- Ron Thurston's get-booked-and-paid system
- Bonus: the TEDx speaker scorecard (15 criteria, 75 points)
TEDx is a trademark of TED Conferences, LLC. Scribe Media is not affiliated with TED or any TEDx event.
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$3K to $40K
Cameron Herold's speaking fee per in-person event, after the book.
5 million+
Books sold by Tucker Max, the four-time New York Times bestselling author whose framework this is.
700
Store managers in the room Ron Thurston recently headlined for.
Three playbooks, one checklist
The master checklist runs the whole path from "I have a book" to "I get paid to speak." Then three people who have actually done it take you deeper on their own system.
Playbook 1 of 3
The founders' nine-step system
Tucker Max and Zach Obront on picking the audience, choosing the gigs, building the speaker's press kit and reel, finding the real event planner, and writing a pitch that gets answered.
Playbook 2 of 3
Cameron Herold's get-booked system
A very basic speaker page, free local talks to fill it, video at every single talk, always pitching two topics instead of one, and giving away your best material on purpose.
Playbook 3 of 3
Ron Thurston's get-paid system
Getting reps before you get paid, customising every talk, never leading with your fee, trading for books in the room when there is no budget, and learning to say no.
Who this is for, and who it is not for
It is for founders and executives who already have a book, or are about to have one, and want the stage to do real work: clients, authority, and a fee that goes up.
It is not for everyone. The playbook opens by telling you to decide whether speaking is even right for you. Speaking is not mandatory. If the stage does not put you in front of the people who move your goals, the honest answer is to skip it, and the checklist says so on page one.
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The complete how-to checklist. Every step for turning your book into paid stages.
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