The Book That Opens Doors Your Business Card Never Could
Founders, CEOs, and business owners use books to attract investors, recruit talent, land press coverage, and establish their company as a category leader.
A book is one of the most powerful lead generators for businesses out there.
Shaan PatelPrep Expert Digital SAT Playbook
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Why a book outworks your calendar
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Attract investors and partners
A book proves you have deep domain expertise and a clear vision for your industry.
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Recruit top talent
The best people want to work for thought leaders. A book makes your company magnetic.
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Land press coverage
Journalists and podcasters actively seek published entrepreneurs for interviews and features.
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Build your personal brand
Your book becomes the foundation of a personal brand that outlasts any single company.
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Your book is your best salesperson
It works while you sleep. One Scribe author’s prospect found his audiobook on Spotify with zero ads, and became a client.
A thought leader's constraint is presence. You can only be in so many rooms, on so many calls, on so many stages. A book removes that ceiling. It carries your argument, in your voice, to a reader anywhere, at any hour, exactly as you would make it in person. Add the audiobook and it reaches the people who listen rather than read. That is why we call the book your best salesperson: it never tires, never goes off message, and never stops working.
Step 1
What is Book Positioning (and Why Does it Matter)?
Who is this book for? What do you want it to accomplish? What's the core argument or story? How should it be structured?
We call this positioning. It's the most important step, and it's the one most people skip when they try to write on their own. A book without clear positioning is a book that sits on the shelf.
Nobody cares about your book. They care about what your book can do for them.
Content & Positioning
Behind-the-scenes narrative positioning
Structure book as a story of first year in business showing thought process rather than a how-to guide to fill a market gap.
7 figures revenue, Forbes Top 10, 6-figure consulting deal
Ask yourself: Who will benefit the most from this book? Be as specific as possible. Consider demographics (age, gender, profession) and psychographics (goals, challenges, interests).
It’s tempting to try to appeal to everyone, but doing so waters down your message. Instead, imagine you’re writing to one specific person. This will help you stay focused and make your writing more personal and impactful.
Content & Positioning
Journaling and blogging customer conversations to identify book topics
Matt Bertulli journaled and blogged about repeated mistakes he observed in client conversations, which became the foundation for his book content.
To align your book objectives, identify the one event that will make all your efforts feel worthwhile. This “champagne moment” is your ultimate measure of success.
“When I book my first speaking engagement.”
“When I land my first client because of the book.”
“When I hold my published book in my hands.”
By identifying how your book serves its readers, you can ensure it resonates with the audience and drives the support and word-of-mouth promotion you need.
Lead Generation
Book as employee recruitment tool
Shannon Miles wrote her book specifically to recruit more contractors to Belay Inc., resulting in 2,400 monthly contractor applications after launch and doubling monthly applications.
2,400 Monthly contractor applications after launch; 2x The book doubled Belay's monthly applications
One of the most common questions aspiring authors ask is: How do I use my book to make money? How can I ensure a return on my investment of time and money?
The bad news? You probably won’t make substantial money just by selling copies of your book.
If you’re raising capital, a book helps investors understand your vision and expertise.
Lead Generation
Book as Lead Generation Centerpiece
Shaan positioned his book as the centerpiece of a seven-figure lead-generation funnel for his test prep business.
Doubled annual revenue year-over-year, 10-20x ROI on book project
Many authors say, “I just want my book to help people.” The key is defining how your book will do that.
Building Business Credibility – A book establishes you as an expert, making client interactions smoother and business opportunities more accessible.
Attracting the Right People – Your book acts as a magnet, bringing like-minded individuals into your world.
If you’ve been thinking about writing a book but aren’t sure if it’s worth the effort, consider the personal growth, the lives you can change, and the lasting legacy you can create.
Lead Generation
Book as Sales Prospecting Tool
Bryan Miles positioned his book as a prospecting tool for his sales team to use when engaging potential clients interested in remote company culture.
How Scribe authors used their books to generate leads, close deals, land speaking gigs, and build authority in their industries.
Shaan PatelPrep Expert Digital SAT Playbook
10-20xReturn on the Scribe Project
We had our highest one-day revenue ever since we aired on Shark Tank in 2016. We had our highest one-week revenue in company history. We did more revenue during the book launch week than we did all of the previous month.
I was looking for credibility and higher fees for speaking engagements, as well as a lead gen tool. I wanted to get more clients for Leverage and use the book as a nice gift for my existing clients. Shirts and pens get thrown away. A book is more meaningful.
The book was like jet fuel, making it easier and faster for us to scale in an industry where it's vital to success. Once we poured that fuel on the fire, things exploded.
Our Wall Street Journal bestseller lays out the entire Scribe process for writing and publishing a non-fiction book. Read it free online.
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Still deciding?
We get this question a lot: "How does this actually work?"
Fair question. Paying $30,000 to $135,000 for a book is a big decision. You should know exactly what you're getting into before you commit. So here's the full process, no surprises.
We publish our pricing because we think you deserve to know before you get on a call. Here's what our services cost:
Scribe Elite ($135,000+): Premier ghostwriting. Top-tier writers, fully customized.
Professional ($56,000): We interview you and write the book. Full publishing included.
Guided Author ($44,000): You write with our coaching. We edit and publish.
Publishing ($29,000): You've written the manuscript. We handle everything else.
Every Scribe project includes professional editing, cover design, interior layout, publishing, and distribution. You retain 100% of the creative rights, legal rights, and royalties. We don't take a cut of your book sales. Ever.
Here is how we build it. We interview you for about 50 hours, a professional team writes and edits in your voice, and we publish to 40,000+ retailers in 9 to 12 months. We have served 1,600+ authors and published 3,000+ books. Investment runs $29,000 to $135,000+. Book a free 15-minute strategy call and we will map your book to your funnel.
It still requires your time. You'll need to participate in interviews, review drafts, and give feedback. Plan for 2 to 5 hours per week.
Your writer conducts 20 to 40 hours of structured interviews. They ask the right questions to pull out your ideas, stories, expertise, and voice. Every session is recorded and transcribed.
This is how we get a book that sounds like you, not like a ghostwriter. Because the ideas, the stories, the perspective... they're all yours. We just organize and polish them into a book.
No. Whether you publish with a traditional publisher or self publish, you will be responsible for your own marketing efforts.
What's included beyond writing? If publishing, design, and distribution are separate costs, your $30,000 ghostwriter might actually cost $50,000+.
That's a team of 5 to 10 professionals working on your book over the course of a year. The price reflects the work.
Who owns the rights? At Scribe, you own everything. Not every firm works this way. Read the contract.
Your book is available everywhere books are sold. And you own 100% of the rights and royalties. We don't take a cut. Not now, not ever.
Most of our authors hold their finished, published book within 9 to 15 months of starting. That includes writing, editing, design, and publishing. Some faster, some slower, depending on the service and their schedule.
That depends on what the book does for you.
For most of our authors, the book isn't the product. It's the tool. They use it to attract clients, land speaking gigs, build credibility in their field, or simply tell a story that matters to them.
A $56,000 book that brings in $500,000 in new business over five years is not an expense. It's one of the best investments you'll make. We've seen it happen hundreds of times. Check out our author success stories to see what we mean.
Talk it through with our team.
Tell us about your book and your goals, and we will show you exactly how Scribe would approach it.
Scribe has a bespoke service for every step of the book-writing journey.
01
Publishing Services
We take your finished manuscript and turn it into a beautiful, high-quality, professional book.
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Writing Services
We write, edit, and publish your story for you, with options for marketing. No typing required.
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Coaching Services
We coach you through the entire book writing process, from creating the outline to the final edits.
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Marketing Services
We launch, leverage, and market your book in order to maximize your impact as an author.
Let’s write your book.
Book a free consult with a Scribe publishing expert, or start with the free framework 1,600+ authors used to write theirs.
Free Author Strategy Call · 15 Min
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Writing Your Book
Let's map out your path to a published book
Book a free 15-minute strategy call with our publishing team. We'll learn about your idea, answer your questions, and help you understand exactly what it takes to write and publish a professional-quality book.
Collaborative interview-based writing process
Professional ghostwriter captures your voice and ideas
Five coaching calls that produce your North Star, a complete table of contents, and a chapter-by-chapter roadmap you keep. If you go on to Pro or Elite, the full amount comes right back off your book.
Book your free strategy call
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Pick a time that works for you
Choose a 15-minute slot with our team. You'll get a confirmation email right away.
You've already done the hard work of writing and publishing. We'll help you grow your book's reach through targeted marketing campaigns or turn your book into a professionally produced audiobook.
Book Marketing CampaignsAudiobook ProductionAmazon & Retail DistributionSpeaking & Media Strategy
