Building An Author Brand (Even If You Don’t Write Full-Time)
An Author isn't the same thing as a writer. A writer is someone who focuses on craft, style, and structure. They care about being the "best" writer they can be...Read More
Author Branding
Top Posts
What’s the (Intangible) Impact of a Book?
When we ask authors why they want to write a book, most of them focus on their branding or business goals. Those are legitimate goals, and books help greatly...Read More
How Writing a Book Can Build Your Brand
If you're trying to build your personal or professional brand—what's the best way to do that? Basically, how can you stand out? There are a...Read More
All Author Branding Posts
Every Presidential Candidate Has Written a Book – Or Three: The Power of Authorship in Building a Credible Profile
If you want the highest echelons of power and influence, you need a book, or even several. This isn’t a political statement, but a testament to the power of the...Read More
How to Start a Podcast: A Step-by-Step Guide for Authors
Getting interviewed on podcasts can be an excellent way for Authors to promote their books. But some Authors want to take it one step...Read More
How to Build an Author Ecosystem (& Why You Need One)
Do you want to be known as THE expert in your niche? The zen master of real estate agents? The mindstate marketing guru? The goat whisperer? Your book is... Read More
9 Tips To Book Your First Speaking Engagement As An Author
A nonfiction book is one of your greatest tools. It can help you build more credibility in your field. It can help you spread your ideas and make an impact on people who need your help...Read More
8 Tips & Best Practices to Optimize Your LinkedIn Profile as an Author
A LinkedIn profile is a huge marketing opportunity for Authors. But don't just think of it as a way to sell books. As a self-published nonfiction Author...Read More
What is Media Training? (& How it Can Benefit Authors)
Would you go to a job interview unprepared? Of course not. It's unprofessional, and you'd probably blow your chances of getting the job. You shouldn't go...Read More
How to Format a Blog Post: 18 Best Tips to Keep Readers Engaged
People don't have a lot of free time, and there's more and more content competing for their attention than ever...Read More
Social Media for Authors: The Go-To Guide Writers Need
I’m going to let you in on a secret: Most commonly-held beliefs about using social media to promote a book are 100% wrong. For example... Read More
Do You Need Business Cards As An Author?
I can't believe I have to write this blog post, but there is so much bad advice out there, so let me get to it: You don't need an Author business card... Read More
What You Need To Know About Author Websites (With Examples)
Many Authors need a website. Websites are important for Authors that don't just want a book. Authors that want what a book gets them need a website. For... Read More