Bootstrapping
About This Book
Your startup can be successful without venture capital. Joe Colopy did it. So can you. In 2002, Colopy co-founded Bronto Software and, over the next thirteen years, grew it to over $40 million in revenue and 250 employees until it was acquired for $200 million. And he did it without a dime of outside capital. Bootstrapping Bronto not only tells Colopy’s story, sharing the hard-won lessons learned from being in the bootstrapped trenches, but also celebrates this alternative path for building a startup. A must-read for every technology entrepreneur contemplating the pros and cons of raising capital, Bootstrapping Bronto presents Colopy’s framework for successfully starting and scaling a startup, emphasizing the importance of hustle, listening to customers, staying flexible, extending one’s financial runway, and staying persistent. Filled with inspiration and real-world examples, Bootstrapping Bronto proves you can start, grow, and sell a high-growth startup, even without venture capital!
