Shaan Patel: How to Make a Book Pay for Itself

In this episode of Author Hour, Shaan Patel—entrepreneur, founder, and Shark Tank alum—shares how writing a book became a strategic asset for building authority, driving growth, and supporting a larger business system. Shaan breaks down why he approached his book with intention, how publishing fits into a long-term business strategy, and what most authors get wrong when they treat a book as an end goal instead of a tool. Drawing from his experience pitching on Shark Tank and scaling a success