Sometimes you need an outsider to shake things up—Bobby Klinck definitely fits this bill. He’s not classically trained as a copywriter, and no one has paid him to trick out a funnel. Since reimagining his approach to email marketing in 2018, Bobby’s weekly emails have become cult favorites. Even when selling the most boring thing ever (legal templates), people begged for his promotional emails. Bobby lives in Washington, DC, where he spends his days annoying his business team and his nights and weekends annoying his wife and daughter.
