Carl Stevens

Carl G. Stevens is a veteran sales professor whose career reaches back to the Great Depression. Over the decades he researched and interviewed more than 10,000 salespeople and distilled what he learned into a repeatable, seven-part selling framework. In Professional Selling: Why 1 out of 5 Salespeople Make 4 out of 5 Sales, he lays out that process for new and experienced salespeople in every industry.