Darshan Mehta is the founder and CEO of iResearch, an online focus group platform that helps companies gather consumer insights quickly and affordably. Drawing on more than twenty years of experience in marketing strategy and research design, he wrote Getting to Aha! to help business leaders uncover the insights that drive innovation and audience engagement. Born in India and raised in the United States, Mehta has traveled to more than eighty countries and has served as an adjunct professor at universities in Thailand, Sweden, France, and the United States. His work has been recognized in publications including Forbes, Inc., and the Journal of Advertising Research.
