From book 1 BCC:
DDS has spent the last twenty-five years introducing individuals, teams, and organizations to the fundamental joys and benefits of belonging. The founder of the executive coaching consultancy Soul Trained, they were a registered neuro-linguistic psychotherapist before moving to the US. They are certified as an Executive Coach by the Oxford School of Coaching & Mentoring.
Before founding Soul Trained, DDS held a range of senior, executive, and C-suite roles across a host of sectors and companies, including Marks & Spencer Plc; Eurostar International; Crossrail Ltd (building a new railway through London); Sony Music Entertainment; and Essence Global, part of the world’s largest advertising company, WPP.
