Jim Rushton

Jim Rushton began his career in analytics with major consulting firms including Accenture, Deloitte Consulting, and IBM Global Services, then moved into an executive role at Verizon, where he oversaw the company's customer and marketing information. He went on to help found Armeta Analytics, and over the past decade his team has helped dozens of Fortune 1000 companies learn how to monetize their data. In his book Guaranteed Analytics, he offers a prescriptive approach to building an analytics program that moves past the obvious to uncover where the real money and competitive advantage lie.