Jon MacDonald

Jon MacDonald is the founder and CEO of The Good, a conversion rate optimization firm he started in 2009 that has delivered results for some of the largest online brands, including Adobe, Nike, Xerox, and The Economist. He is a regular contributor on conversion optimization to publications such as Entrepreneur and Inc., a Forty Under 40 award winner, and has helped lead The Good to rank among Oregon's fastest-growing private companies. He is the author of several best-selling books on optimization, including Stop Marketing, Start Selling and Opting In to Optimization.