JR Little

JR Little is a media and marketing professional with more than fifteen years of experience in marketing and advertising across a wide range of Fortune 500 companies. Having started out on a farm in rural North Carolina, he built a career helping some of the world's biggest companies shape their brands, and found his niche in helping them adopt a data-centric rather than brand-centric approach by listening to consumers. He is the author of Listening Brands: How Data is Rewriting the Rules of Branding.