Lindsay Pedersen

Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She developed the Ironclad Method while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, and IMDb, as well as many start-ups. Lindsay lives in Seattle with her husband and two children. She is the author of Forging an Ironclad Brand: A Leader's Guide.