About Matt
Matt Marcotte is the founder and principal at M2 Collaborative, an executive leadership and high performance consultancy. He brings 34 years of building, scaling, reinventing, leading and advising some of the most valuable brands in the world. Most recently, Matt was SVP, Head of Global Industry Advisors for Retail, Consumer Goods, Manufacturing, Automotive and Energy at Salesforce. Prior roles include Chief Operating Officer at Bergdorf Goodman, leading the transformation and modernization of the iconic brand’s employee and customer experience and Global Executive Vice President of Direct to Consumer at Tory Burch, where he built and executed the strategy for exponential growth of physical and digital commerce. Earlier in his career, he was head of the North America retail organization at Apple, scaling the technology company’s culture and sales during explosive growth. Prior to Apple, Matt held senior leadership positions at Gap and spent his last two years there spearheading a reinvention of the brand in every aspect of retail from store design to merchandising strategy, marketing approach to service proposition and infrastructure. He started his career as a merchant at May Co. learning the importance of a connected and aligned ecosystem between the product and customer. At M2 Collaborative, Matt’s approach to helping clients drive results is grounded in unleashing human potential- individuals, teams and cultures to create commitment not compliance around a clear and compelling brand vision and strategy. He works with companies across industries to help leaders lead better through meaningful, relevant connection and relationship with employees and consumers Matt holds a bachelor of arts in economics from Boston College where he currently teaches an MBA course on Consumer and Brand Relationships. He is also a Columbia University executive coach.
