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Melissa Gonzalez

1 Book Business Marketing

View on Amazon

★ 3.8

Average Rating

Amazon Reviews

Bestseller

Book Published

🏆 Bestseller in Entrepreneurship

About Melissa

Melissa Gonzalez is a retail strategist and the founder of The Lion'esque Group, an experiential retail firm known for designing pop-up shops. After beginning her career on Wall Street in institutional equity sales, she moved into retail and has produced well over a hundred pop-up experiences for brands ranging from startups to Amazon, Marc Jacobs, and The RealReal. She is the author of The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age.

Published Books

🏆 Bestseller

The Pop Up Paradigm

★ 3.8 (37)

Industries

Retail

★ Scribe Case Study

How Melissa Gonzalez Used a Book to Raise Her Visibility, Create Authority, and Double Her Business

Melissa Gonzalez had a problem: she was great at her job, and not enough potential clients knew it, and as a result, her business was growing slowly. By publishing a book, she was …

Read the Case Study →

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