Peter Wish

Dr. Peter Wish is a nationally recognized psychologist with more than forty years of experience counseling individuals, couples, and political candidates. He founded the New England Institute of Family Relations in Framingham, Massachusetts, and wrote a weekly column for the Boston Globe's Living Section that was later syndicated to more than 150 newspapers, earning him the National Media Award from the American Psychological Foundation. A pioneer of the techniques he calls emotional optics in campaigning, he draws in his book The Candidate's 7 Deadly Sins on case studies of political winners and losers, cutting-edge neuroscience, and his experience working with candidates and campaign teams.