Steve McLeod

It takes more than desire to make a company flourish--a leader must have courage, vision, and relentless discipline to make their enterprise truly thrive. When firefighter Steven McLeod founded Fire and Safety Australia, he had no experience in starting his own business. From defining a specific and winning strategy for the future, to building a solid team, to asking the hard questions and overcoming ego, to understanding the ins and outs of money and marketing, McLeod offers practical advice and real-world examples that will help any owner or consultant craft a plan for commercial triumph.