Will Leach

In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.“Will Leach has done a great job with his first book, Marketing to Mindstates. Highly recommended!"—Michael Messersmith, General Manager, Oatly"Will Leach is a passionate man, a deep thinker, and has a mind that constantly moves at 100 mph.