Author Bio [From Author]
Mengying Li is a seasoned data science leader and growth expert with a decade of experience in the tech industry. She currently serves as the Head of Growth at MotherDuck, overseeing Product-Led Growth (PLG) initiatives and data strategy.
Prior to MotherDuck, Mengying held key positions at prominent tech companies. As the Head of Growth Data Science at Notion, she drove PLG strategies across marketing, engineering, product, and finance teams. At Meta, she managed data science for several groundbreaking creator monetization products. Mengying began her data science career at Microsoft, propelling the success of their gaming ecosystem.
Beyond her full-time roles, Mengying is deeply involved in the startup world. She advises early-stage companies on data and PLG strategies, engages in angel investing, and scouts for Andreessen Horowitz (A16z).
Joe Kumar is a senior staff data engineer at Meta with over nine years of experience, dedicated to transforming complex data into actionable insights that drive strategic decision-making. Throughout his career at Meta, Joe has authored a comprehensive playbook for product analytics, empowering product teams to apply best-practice methodologies that enhance their decision-making processes. His commitment to mentorship is evident through the course he teaches as part of the bootcamp onboarding for new data scientists and engineers, ensuring they are equipped with foundational analytical skills.
Joe's expertise also extends to growth analytics, where he has standardized critical concepts and developed a widely adopted playbook for evaluating product-market fit. This playbook has been pivotal for major Meta products such as Reels, Threads, and Horizon, helping them refine growth strategies and enhance user engagement. In addition, he created a growth analytics starter kit, a vital resource that simplifies the setup of essential data artifacts for growth analysis across various teams.
With a career marked by innovation, thought leadership, and a relentless pursuit of data-driven excellence, Joe continues to shape the analytical landscape at Meta, driving product growth and strategic success.
Yuzheng Sun is a staff data scientist at Statsig.com, where he champions best practices in product growth and experimentation. With over 300,000 online followers and over 200 prominent podcast guests, Yuzheng is one of the most influential thought leaders in the domain of data and growth. He is also a top AI instructor on Maven.com.
Previously, Yuzheng was the Director of Data Science and Growth at Tencent Games, the world's largest gaming company. He has also worked as a senior data scientist at Meta and an economist at Amazon. He holds a PhD in Economics from Cornell University.
