He knew it would be a great tool for lead generation.
He knew that being a published author would bring him credibility.
What he didn’t know was—almost overnight—the speaking fees he could earn were much, much higher.
How so? With the speaking Jeremy had done in the past, his driving impulse had been just to get himself and his ideas out there. The money was negligible. But joining the ranks of published authors elevated him immediately to a more select tier of speaking talent. The small fees he got in the past but never thought much about, were suddenly 5-10 times higher!
That’s because publishing a book is a multiplier.
Publishing a book has a multiplier effect on everything else you do.
It’s been four years now since Jeremy released The Leader Assistant: Four Pillars of a Confident, Game-Changing Assistant, and when he looks back at all the networking opportunities, corporate trainings, and speaking gigs that have come his way, he has this to say:
“Having that book is like taking your business and thought leadership to a whole new level. Part of me already knew this to be true. Which is why I did it. But I was still surprised by just how much of a difference it makes to be a published author.”
When Jeremy Burrows knew he should write a book
The seed of Jeremy’s book was planted when, in between jobs as an executive assistant and suffering from burnout, he started blogging as a way to help other assistants. He also started networking and coaching some of the executives he knew who had assistants.
Over the next couple of years, he would often share his advice to groups of assistants at different companies and organizations. Eventually, Jeremy realized he was having the same conversations over and over again, the same coaching sessions, the same kinds of interactions with other assistants.
He realized that if he genuinely wanted to help as many assistants as possible, he had to get all his advice down into a shareable, scalable version.
If you feel like you’re having the same great conversation 50 times, that’s a telltale sign you should do a book!
How Jeremy Burrows wrote The Leader Assistant
Having already written 75,000 words of blog posts on the subject, Jeremy knew he wouldn’t be starting entirely from scratch.
But he also realized it would be a mistake to think he could just sweep up this existing content willy-nilly and call it a book.
It wasn’t until he sat down and put together an outline that everything clicked.
From there, he was off to the races.
As it turns out, the blogs were helpful to Jeremy in writing the book. With the vision for The Leader Assistant captured in his new outline, he could now go back to the relevant blog posts and rewrite, repurpose, etc., as appropriate.
But this wouldn’t have been possible if he hadn’t started fresh, so to speak, in imagining what the book could be and laying it all out first.
Taking the time early on made all the difference.