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Big Book Payoffs

Big Book Payoffs

by Dan Sullivan & Tucker Max

About This Book

The most successful entrepreneurs think in terms of the biggest payoffs from the least amount of effort. That is why they often avoid writing books. But Dan Sullivan, one of the world's most successful entrepreneur coaches, has a different message: every single entrepreneur on earth should write a book. In Big Book Payoffs, Dan teams with Tucker Max, author of four New York Times bestsellers, to give a proven step-by-step guide for writing, editing, and publishing an impactful book that speaks to your target audience, plus the fundamentals of book marketing that almost every author gets wrong.

Dan Sullivan

Dan Sullivan

Dan Sullivan is the founder and president of Strategic Coach, the leading entrepreneurial coaching program in the world, and one of the most respected experts on entrepreneurship. Over more than thirty years, Strategic Coach has provided teaching and training to more than twenty thousand entrepreneurs, and he is the author of more than fifty publications on entrepreneurial success. His books include Who Not How and The Gap and the Gain, both written with Dr. Benjamin Hardy, and Big Book Payoffs, written with Tucker Max.

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